Modern Work

CO-CREATION AT WORK

WHAT IS MODERN WORK?

WHAT IS MODERN WORK?

MODERN WORK is tech-driven and talent-focused.

The emphasis is CO-CREATION: constantly learning, being intentional about contributions and accountability, being flexible, and interacting with a human-centric approach.

Competitive advantage results from harnessing the collective intelligence, attention, and involvement of your blended workforce of CREATORS.

Everyone is a creator and co-creator, contributing value individually and in teams, using advanced tools to develop solutions to complex problems.

The Human Centric System

The Human Centric System

The CUSTOMER JOURNEY: From creation of your product or service, through awareness, distribution, consideration, acquisition, experience, and advocacy. Your business depends on multidimensional and coordinated understanding of your prospects and customers.

The EMPLOYEE JOURNEY: From outreach to onboarding, recruiting to retention, this journey encompasses each candidate's and employee's experience and interactions before, during, and after being employed by your organization. The "yin" to the Customer Journey's "yang".

FOUR CORE PRINCIPLES

LEARNING

Ongoing upskilling and reskilling along non-linear career paths keeping up with technology updates and sustain competitive advantage.

INTENTION

Proactive empowered engagement, with greater transparency delegating more responsibility to a blended workforce of value creators.

FLEXIBILITY

Organizational and mental framework to respond to changing business needs and optimize operational, team, and individual outcomes.

EMPATHY

Human-centric culture, mindsets, and skills nurturing relationships, co-creation, and well-being across silos, generations, and locations.

Find out more about L.I.F.E.

THE FUNDAMENTALS OF MODERN WORK

CULTURE & COMMUNITY:

A strong culture founded upon timeless values—including trust, empathy, inclusion, and integrity—anchor employees, and connect them wherever they are working, nurturing belonging, guiding behaviors, and building community.

LEADERSHIP:

Empathetic leaders customize oversight for each employee with frequent coaching style check-ins to guide, course correct, and optimize outcomes. Managers model new behaviors, as they increase transparency and delegate more.

SKILLS & CAREERS:

Continuous learning through reskilling and upskilling is a strategic imperative for all employees as business and job needs change. Talent mobility through internal marketplaces facilitate non-linear career development and reduce turnover.

WORKER WELL-BEING:

Emerging from the pandemic, mental and financial health issues are ongoing concerns. Holistic, well-resourced, multi-channel accessible programs support workers during uncertain times and help attract and retain younger cohorts especially.

CO-CREATIVITY & INNOVATION:

In safe environs, people are comfortable speaking up, taking defined ‘reasonable’ risks and being encouraged to ‘fail well’. Contributive strategies draw from distributed teams combining cognitive and multifaceted contextual diversity.

PROCESSES & POLICIES:

Flexible frameworks and operations ensure business responsiveness with updated systems, workflow, methods (incl. asynchronous) and team agreements. Equitable workplace flexibility improves outcomes for knowledge and fixed on-site workers.

MULTIGENERATIONAL ENGAGEMENT:

Understanding different perspectives, mindsets, and needs is crucial to bridge generations. Appropriate adaptations based on workers’ context improves outreach, recruiting, onboarding, teamwork, performance, recognition, and retention initiatives.

THE BLENDED WORKFORCE:

Employment arrangements are increasing in variety as early career professionals request independent and part-time contracts to de-risk their situations. Meanwhile, employers increase extended talent pool participation responding to changing business needs.

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EMPATHY WORKS

The Key to Competitive Advantage in the New Era of Work

We are in a period of change. The new world of work is significantly more digitized and decentralized than before. We need to orient ourselves differently to be successful, shifting from transactional to human-centric management, mindsets, and methods to deal with the faster pace of business developments, continuing uncertainties, more complex issues, and an increase in multidimensional projects. Sophie shows you why empathy is a critical corporate value, mindset, and skill for improving engagement and productivity, and achieving sustained growth.

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“Empathy Works makes a convincing case for reframing all aspects of corporate life to make it work more effectively for people and the heart of a company’s strategy.”

MARK READ

CEO, WPP

Sophie Wade was relatable, reflective and most importantly, inspiring. Local employers had the pleasure of interacting with her in various formats including a keynote speech with a large audience, a smaller and industry-specific group in a virtual “zoom café”, and an intimate dinner with key workforce stakeholders in our region. In each case, Sophie offered a plethora of ideas and best practices, and challenged us to really think differently about what matters to employees today. Her advice was timely, relevant, practical and reasonably accomplished for any organization that wants to attract and retain talent.